In order to complete that degree you will have to come up with a good thesis. It is not that simple and you will have to write a good paper so that you get good grades. The topic you choose to work upon is equally important because it will define how interesting your thesis paper will turn out to be.
Insurance is a Service marketing, where every insurance company serves for customers. In today's market there are many no of insurance companies, which are not up to, the expectations in terms of sales.
At present every insurance company will focus on increasing the sales, but no one will concentrate on customer satisfaction. There are few companies, which are leading the market with their brand image. The customer develops a set of brand belief about where each brand stands on each attributes or factors.
A set of belief about a brand makes up the brand image. The customer brand image will vary with further experience has filtered by the effects of selective perception, selective distortion and selective retention.
Banking, Loans, Mutual funds, General and Life insurance, web trade, the consumer can make up the brand image of ICICI based on the services provided by the above said sections.
The methodology adopted to achieve the above task is as follows. The respondents are divided as the present customers, lost customers and the non-customers of ICICI prudential life insurance company. The study includes the measure of satisfaction levels of the customers.
It also aim at the estimation of going back of lost customers.
Objectives The basic objective of this study is study to estimate the measuring brand image of ICICI prudential life insurance. The estimation of brand image includes the existing customersthe non-users of the ICICI prudential life insurance. The survey of the present customers of ICICI prudential life insurance is carried out to estimate the levels of their satisfaction with regard to the service of the ICICI prudential life insurance.
The survey of the people, who never used the service of ICICI Prudential life insurance helps us to unhide the reasons for not using it. Hence measuring brand image of ICICI prudential life insurance, is basically measured from two different pointsretaining present customers ,attracting Lost customers by assuring quality services and attracting new customers this service and in expanding its market.
In the financial year ended March 31, ,the company garnered RS Core and wrote nearly polices. The company has a network about advisors; As well as 7 bank assurance and corporate agent tie ups. This includes mortgages, car and personal loans, credit and debit cards, corporate and agricultural finance.
The Bank services growing customer base of more than 7 million customer accounts and 5 million bondholders accounts through a multi — channel access network. This includes about branches and extension counters, ATMs, call centers and internet banking www.
Prudential has brought to market an integrated range of financial services products that now includes life assurance, pensions, mutual funds, banking, investment management and general insurance.
Sinceprudential has championed customer — centric products and services, supported by over 60, staff and agents across the region. It has also tied up with organizations like Dhan for distribution of salaam Zindagi, a policy for the socially and economically underprivileged sections of society.
ICICI prudential has recruited and trained about 50, insurance Advisors to interface with and advice customers. Further, it leverages its state-of-the-art IT infrastructure to provide superior quality of service to customer Reference:factors of country image and country brand.
Beside the practical utility of the dissertation it has a considerable added value to the theoretical field. Brand image includes the strength of brand association, brand associations advantage, and uniqueness of brand associations.
(Keller, ). (1) Strength of Brand Assosiations Strength leads at various advantages had by pertinent brand which have the character of physical, which is. BA Thesis BRAND IDENTITY An investigation of the LEGO Group and its exposure of brand identity online Camilla Laigaard Bak Page 1 of 56 Exam Number: Brand image is the set of brand associations in the mind of a consumer (Aaker, ).
The brand image is created by marketing communications, but ultimately by. Based on the importance of brand awareness and brand image to the company’s surviving and carrying with the curiosity to the inexistence of Starbucks’ business in Sweden which is the big importer of coffee, we manage to investigate to what extent.
A brand image is strongest when it is highly relevant to your customer. Relevance is determined by what customers want as they choose their realtor. It may be aggressive marketing, it may be a solid reputation, or it may be a certain type of expertise.
Market research and understanding your strengths.